ساخت مقالات تصویری

In this Workshop, award-winning director and founder of Holdframe, Joe Donaldson, talks about the series he created for The New Yorker. We discuss everything from the project’s conceptual development and process, all the way down to the production techniques used in each film. This Workshop offers a unique behind-the-scenes glimpse at what went into creating each of these films on seminal figures: Leonard Cohen, Janelle Monáe, and David Attenborough. Focusing specifically on what decisions were made, why, and what it was like producing 3, nearly 3-minute films, in just 15-weeks. “Every idea has a shelf life. One of your hardest jobs is to determine how long that is, and what you can get away with.”

What’s covered in this Workshop?

01: The importance of process
In this chapter we take a look at how important process is to creating long-form animated content, how to organize your thoughts, and how to present work to the client.

02: Turning words into pictures
In this chapter we explore how to develop mere words into a rich visual narrative. Most importantly, we look at how to start small and systematically build and develop your ideas.

03: Setting the tone and art direction
What should it look like, and why? In this chapter, we examine these age-old questions and try to better understand Joe’s process for finding the right solution.

04: Project organization and process
Regardless of style, managing 2+ minutes of animated content is no laughing matter. In this chapter, we take a look at how this project was organized, what worked, and what didn’t.

05: The art of economic animation
Sometimes animation is fun, sometimes it’s about survival. In this chapter, we discuss the good, the bad, and the ugly. How can you be uncompromising in your ideas, but still make them manageable?

06: Not making the same mistake twice
Now it's time to go full circle and take a peek at one of Joe’s early “mistakes,” what was learned, how that informed his process, and how this was applied for the last film in the series.

What’s included in this Workshop?

• Over 3 Hours of Video Workshops
• 570MB of project files
• Lifetime Access
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The project
Centered around luminary figures Leonard Cohen, Janelle Monáe, and David Attenborough, this project consists of 3 award-winning visual essays created for The New Yorker in 2019 by Joe Donaldson.

‍The artist
Joe Donaldson has worn many hats from intern all the way through internationally represented director. In present day he splits his time between developing Holdframe, working at Buck, and teaching. And of course, running...

‍Project files and assets
In addition to the video walkthroughs, this Workshop includes various project files that were used directly in the production of these films. From initial moodboards, storyboards, down to production project files.

‍Video walkthroughs
Not only will you be able to directly interact with many of the project files used in these films; you’ll also be able to follow along with in-depth video walkthroughs from the artists themselves.